Wednesday, September 18, 2013

Linedin and Branding : Business building tool

Linkedin founder Reid Hoffman notes that companies don’t give business – People do.

                    “It’s better to be connected than the most connected”


If you are a professional, building your own business or looking to form connections and network with others, then Linkedin is the right platform , it’s an amazing tool to promote your product or service.
This provide the place where you can collaborate with people or group which are doing business in the same domain, and it is the place where with up to date profile can lend you next big opportunity.


When an individual joins the linkedin, they are given oppurtunity to create personal profile, while if you want to promote your business or want to create the awareness about it then one can create a company profile

Few tips building business over linkedin
  1.   Use appropriate keyword phrases in your heading and title
  2.  Tag your skills and expertise
  3. Link to your websites with keyword
  4. Tag and filter connection to organize and build relationship
  5.   Personally welcome and acknowledge your new connection
Few tips to generate more business
  1.  Complete the profile, Showcase your offering
  2.   Let prospect easily find you – optimize your profile
  3. Give your prospect to connect with you – must have a compelling headline that grab their attention
  4.  Give prospect a reason to take action
  5.  Grow your network so prospect can find you
                       

           Some facts about Linkedin
                 http://visual.ly/10-amazing-linkedin-statistics-2013
           
            Few tools that linked in offer which are helpful in building business
           1) Partner Message
           2) Polls
           3) Display ads
           4) Recommendation ads

           At last, Public profile over linked in appear to be as social selling business card.

           
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