Social Network Security - Lack when promoting your Brand

In this digital era, every one want the information to be handy in the hand held device, and with the advent of high speed internet, interconnected devices make this possible to share the information like photo videos, and messages. There are many available Social networking web sites available to name few - MySpace, Facebook, Twitter,You Tube, Linked in & Window live space, which help in to full fill the same purpose.

Business uses social network platform to promote their brand in order to pull out more audience.  So if in business one want to build the social networking first business should determine the goal of the social media engagement, should get a social media manager. People use social networking for sharing ideas and  should have to participate more with media to get more for building brand. This will help in building new customer base.

For every pros we have con’s as well, if Social networking is not used in a proper way, there is a high risk of losing your brand or business, this could be like misuse of the highly confidential Information which might be accidentally posted on social network site , so one should maintain and implement the information security policy and procedure, should train employees on these policies and procedure, and do set up the privacy security setting this will help to control who see what you want to share and manage online experience in positive way.


So social networking , should be first used to build up the customer relation,and to understand and study the current market, and then slowly  build up to sell and promote your service and products.