Linedin and Branding : Business building tool

Linkedin founder Reid Hoffman notes that companies don’t give business – People do.

                    “It’s better to be connected than the most connected”

If you are a professional, building your own business or looking to form connections and network with others, then Linkedin is the right platform , it’s an amazing tool to promote your product or service.

This provide the place where you can collaborate with people or group which are doing business in the same domain, and it is the place where with up to date profile can lend you next big opportunity.

When an individual joins the linkedin, they are given oppurtunity to create personal profile, while if you want to promote your business or want to create the awareness about it then one can create a company profile

Few tips building business over linkedin

1.   Use appropriate keyword phrases in your heading and title
2.  Tag your skills and expertise
3. Link to your websites with keyword
4. Tag and filter connection to organize and build relationship
5.   Personally welcome and acknowledge your new connection

Few tips to generate more business

1.  Complete the profile, Showcase your offering
2.   Let prospect easily find you – optimize your profile
3. Give your prospect to connect with you – must have a compelling headline that grab their attention
4.  Give prospect a reason to take action
5.  Grow your network so prospect can find you

                       

           Some facts about Linkedin

                 http://visual.ly/10-amazing-linkedin-statistics-2013
           
            Few tools that linked in offer which are helpful in building business
           1) Partner Message
           2) Polls
           3) Display ads
           4) Recommendation ads

           At last, Public profile over linked in appear to be as social selling business card.

           

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QR Codes - Quick access to information : What - How?

QR Code are Quick response code, they came to us from Japan where they are very common  it’s a two dimensional bar code, this is basically machine readable code, Once scanned ,will redirect you to either the web page of the product showing you the complete detail  of the item to which the QR code tagged. So one can think of QR code as a URL shortens but designed for your smartphone, let say it is the digital image of your URL. By using app on your mobile device can take you to the website embedded  in the QR code. There might be security issue , if you are not able to track the path the QR code is taking to since this might lead to some fake url which is controlled by the attacker.

To name few app that read QR Code :- QR Droid [Android], QR Reader [iPhone], QR Code scanner Pro [Black berry] , QR4 [Windows Phone]

QR code can be used in various sector, like in tour and travel, where person can just pull out the smart phone just scan over the QR code, which is tagged over the historical monuments, using this user can pull out the information regarding the monument. This can be used to track logistic, point of purchase product identification, medical record management ticketing and boarding passes, Document tracking, can be used for promoting business service and products.

To generate the QR code one can refer to following link

http://www.qrstuff.com/

http://qrcode.kaywa.com/

http://www.visualead.com/

http://goqr.me

Social Network Security - Lack when promoting your Brand

In this digital era, every one want the information to be handy in the hand held device, and with the advent of high speed internet, interconnected devices make this possible to share the information like photo videos, and messages. There are many available Social networking web sites available to name few - MySpace, Facebook, Twitter,You Tube, Linked in & Window live space, which help in to full fill the same purpose.

Business uses social network platform to promote their brand in order to pull out more audience.  So if in business one want to build the social networking first business should determine the goal of the social media engagement, should get a social media manager. People use social networking for sharing ideas and  should have to participate more with media to get more for building brand. This will help in building new customer base.

For every pros we have con’s as well, if Social networking is not used in a proper way, there is a high risk of losing your brand or business, this could be like misuse of the highly confidential Information which might be accidentally posted on social network site , so one should maintain and implement the information security policy and procedure, should train employees on these policies and procedure, and do set up the privacy security setting this will help to control who see what you want to share and manage online experience in positive way.


So social networking , should be first used to build up the customer relation,and to understand and study the current market, and then slowly  build up to sell and promote your service and products.